Steinman: If we compare these ads to the Ciresi ads we've seen, they are a little bit heavier on substance and a little less slick in terms of trying to frame the candidate as an attractive character. It really is much more about how Lillehaug feels about the issues.
Read Ad Watch story featuring this ad

Dean Alger received his BA from Whittier College in Whittier California, and his Ph.D. in political science from the University of California at Riverside. He is the Minnesota director of "The Alliance for Better Campaigns," a national election-reform initiative. Dr. Alger is author of The Media and Politics, 2nd ed., published in fall, 1995, co-author of Crosstalk: Citizens, Candidates and Media in a Presidential Campaign, published in April, 1996, and author of "Megamedia", published this fall; he is also author or co-author of numerous professional papers on the political advertising, the media's role in elections, and related subject matter. He is a former Fellow at the Shorenstein Center on the Press, Politics and Policy in the Kennedy School of Government at Harvard University. He has taught college in Minnesota and North Dakota, has extensive experience serving as an analyst for local media, and has moderated many panels and discussions of public affairs and candidates' debates.

Clay Steinman is professor and chair of Communication Studies at Macalester College in St. Paul, where he teaches media analysis and theory as well as film and cultural studies. He teaches about racism and the media in Macalester's new program in Comparative North American Studies. As a journalist, he worked for The Nation and and as an editor and reporter for newspapers and news agencies. Rutgers University Press will publish his new book, Consuming Environments: Television and Commercial Culture, co-authored by Mike Budd and Steve Craig, in February. He did his undergraduate work at Duke University and graduate studies at Columbia and New York universities.